Description

Your brand is your story. It connects you with your audiences, makes an impression and guides them to act. In this Lunch & Learn, a5 Branding & Digital will show you what makes a great brand, walk you through rebranding case studies, and provide actionable ideas on how to sharpen your story right away. We’ll also look at how Illinois communities like Oregon and Woodstock have used place-based branding to define identity and drive engagement.

Registration closes at 12:00 p.m. CST on Monday, May 25.

Who Should Attend: This session is ideal for marketing and communication professionals, and for those who shape the public perception of their agency through written word, visuals, social media, and promotional materials.  

How to Participate: The event will take place live via Zoom Webinar. Participants will receive a Zoom join link after the registration deadline passes. 

CEUs: Event is not approved for CEUs.

Watching the Recording: Lunch and Learn recordings are only available to LMS Subscribers on the IPRA University starting in March of 2026.