Description

Hosted by IPRA's Communications & Marketing (C&M) Section, the Social Media Committee covers content strategy, best practices, platform updates, analytics, engagement tactics, accessibility, emerging trends, and much more.  If you are interested in joining the C&M Section or simply wish to attend for educational and networking purposes, you are encouraged to register. 

Let’s be real, social media can feel like a never-ending hustle. You post, you hope, and sometimes… crickets. But don’t worry, you’re not alone! This session is here to save your sanity with a social media plan that’s actually doable and scalable… whether you’re a one-person team or a whole crew. We’ll break down how to craft a content plan that fits your brand’s vibe and mission (because one size definitely doesn’t fit all). Plus, we’ll show you how to make AI your trusty assistant, helping you brainstorm and create content faster without stealing your style. And finally, we’ll help you decode those confusing analytics so you can stop guessing and start winning. Say goodbye to the social media struggle and hello to a plan that works for you- with less stress and more success.