Description

Curious about what it really takes to prepare for the Agency Showcase?  Join us for this two part series and learn more about Agency Showcase. Participants will be able to select which sessions they wish to attend upon registration; it is not required to attend both sessions.  

Event Schedule:

Part I:  Preparing for the Agency Showcase
Join us for a dynamic panel discussion featuring representatives from agencies who’ve successfully participated in this spirited competition. This session offers an insider’s look at the process, from idea generation and project planning to execution and post-submission feedback. Panelists will share their experiences, challenges, and tips for creating standout submissions. Learn how different agencies allocate budgets, manage time, generate creative ideas, and adopt judges' suggestions to strengthen future entries. This session is designed to be informative, engaging, and interactive, with plenty of time for audience questions. Whether you're new to the Showcase or looking to elevate your next entry, you’ll leave with practical insights and inspiration from your peers across Illinois.

Speakers:  Juan Acevedo - Wheeling Park District, Dawn Harmann - Downers Grove Park District, Shelby McDonald, Chelsea Norton - Champaign Park District, and Sheri Potter - Warrenville Park District

Learning Objectives:

1.  Understand the practical steps agencies take to prepare for the Agency Showcase
2.  Gain insight into effective planning and creative processes
3.  Network and share ideas with peers in similar roles

Part II: Preparing to Shine at the Agency Showcase

Join us online for an engaging and informative virtual workshop designed to help you put your agency’s best foot forward in the 2025 Agency Showcase Competition—a spirited and prestigious competition recognizing innovation and excellence in marketing and communications across Illinois park, recreation, and conservation agencies.

This 90-minute session will equip both new and returning participants with everything they need to confidently enter and succeed in the competition. Whether you're submitting for a single category or aiming for the coveted overall Agency Showcase division, this workshop will cover all the key elements for a successful submission.

Speakers: Members of the Agency Showcase Committee

Judges Panel:  Ryan Brandoff - Ryan Brandoff Photography & Off Brand Productions, Kathleen Kearns - Kearns Design Group, Julie Reilly - Bluefire Art & Design, and Richard Zeid - Richard Zeid Design.

Learning Objectives:

1.  Participants will be able to describe the registration process, competition rules, and updates for 2025, ensuring they are fully prepared to enter the Agency Showcase with confidence.

2.  Participants will be able to identify the unique features of each of the 13 entry categories and explain the key judging criteria, enabling them to tailor their submissions for maximum impact.

3.  Participants will be able to analyze and apply practical advice from past Agency Showcase judges, incorporating proven strategies to make their agency’s entry more memorable and competitive.

Members can click here to log into their accounts and opt-in to the Communications & Marketing Section list and CommUnity page through in the Section Memberships area under "Additional Info."  Not an IPRA member? Click here and join today! 

CEUs: Event is not approved for CEUs (Continuing Education Units are for certifications such as CPRE, CPRP, CTRS).