Description

Hosted by IPRA's Communications & Marketing (C&M) Section, the Social Media Task Force covers content strategy, best practices, platform updates, analytics, engagement tactics, accessibility, emerging trends, and much more.  If you are interested in joining the C&M Section or simply wish to attend for educational and networking purposes, you are encouraged to register. 

Master your target market!  If you're creating content without a clear picture of who you're speaking to, you're missing opportunities to connect. This interactive roundtable discussion will help you define your target audience, understand what drives their engagement, and build a personalized audience persona you can start using right away. Through breakout discussions, live platform insights, and hands-on activities, you'll walk away with the tools and clarity to create more effective content that truly resonates. 

Members can click here to log into their accounts and opt-in to the Social Media Task Force list and CommUnity page through Lists/Committees.  Not an IPRA member? Click here and join today! 

CEUs: Event is not approved for CEUs (Continuing Education Units are for certifications such as CTRS, CPRE and CPRP certification).