Description

Hosted by IPRA's Communications & Marketing (C&M) Section, the Social Media Task Force covers content strategy, best practices, platform updates, analytics, engagement tactics, accessibility, emerging trends, and much more.  If you are interested in joining the C&M Section or simply wish to attend for educational and networking purposes, you are encouraged to register. 

Content That Makes The Cut: Holidays, Awareness Months, and What Truly Belongs On Your Social Calendar: A strategic Social Media Task Force roundtable designed to help marketers, communicators, and social media managers navigate the overwhelming world of holidays, awareness months, and trending moments. We’ll unpack how to choose the right observances for your organization, how to say “no” to what doesn’t fit, and how to build a social calendar that feels intentional, not chaotic. Walk away with a clear framework for deciding what truly deserves space on your content schedule and how to turn these moments into meaningful engagement.